There’s a lot of discussion surrounding ‘leads’ in the digital marketing world – but what exactly are they? Our experts are here to explain the world of lead gen in simple terms: 

In short, a lead (or prospect) is most often defined as a potential customer with who you (the business) have some kind of contact. The term is most often applied to potential customers who have provided their details or taken a direct course of action, such as requesting a callback, filling out a form on your website, or directly asking for a quote. The term ‘hot lead’ in specific refers to a qualified individual actively willing and able to purchase from your business. 

Here at The Possibilities Lab LTD (a top UK lead generation agency), we use intelligent digital marketing to generate and convert online leads, devising data-driven strategies and solutions to drive relevant contacts through from site to sales with ease.

The number of leads your website is generating can be affected by a whole range of factors – and is often heavily affected by your unique circumstances, meaning it’s difficult to pinpoint a set list of reasons for dips in performance. With this being said, our experts have put together a few general answers to this question:

Firstly, your website has to be visible to and reach viewers online in order to generate a significant number of enquiries. If it’s hidden even just a few pages deep in search results pages, you should work to increase visibility using improved SEO (search engine optimisation) and related content marketing strategies. 

Similarly, poorly designed websites with little consideration for UX (user experience) tend to result in high bounce rates and a resultant lack of leads. In order to tackle this issue, ensure your website is visually appropriate, fully functional, and responsive – helping customers find the information they require quickly and easily. 

Still not generating enough leads? The Possibilities Lab LTD can help! Contact us today to schedule a free consultation with one of our lead generation specialists. 

Improving upon an existing lead generation process is all about optimisation, adjustment, and fine-tuning. In order to better even the very best elements of your campaign and weed out the weak points, you’ll need to conduct an in-depth review of its current strengths, weaknesses, threats, opportunities, and overall performance before deciding on what aspects to pursue further. 

For example, the bounce rate on your lead generation form page may be relatively high. To improve on this, you could try simplifying and shortening the form itself and observe the results over a given period. 

Here at The Possibilities Lab LTD, an improved strategy might include the implementation of digital marketing services such as SEO, content marketing, web design, social media marketing (both organic and paid), and email marketing – all of which work to increase the number of high quality leads in your sales funnel when applied correctly.

There are a million ways out there to get more customers for your business – but, as a digital marketing agency, we’re biased! We believe the best possible way to get your business and turn browsers into buyers is to develop a standout online presence and comprehensive marketing campaign designed to drive relevant traffic and get more leads – even for those working within a restricted budget. 

Whatever your business size and objectives, our experts recommend implementing a custom mix of SEO, web design/updates, CRO, content marketing, email marketing, social media marketing and more to suit your business and audience – getting your name and products in front of the right people at the right time in the right place. 

As a top UK lead generation agency, we would love to devise a strategy that’s tailored to your business’ unique requirements. Schedule a free consultation today to find out how we can help you generate more qualified leads and get more customers today.

A lead magnet, put simply, is a free item or service provided with the aim of attracting leads (the contact details of parties potentially interested in a purchase related to said item or service). For example, a subscription box company may create a lead magnet in the form of a free trial package – and in the process, obtain the recipient’s marketing consent, address, and email address, meaning they may contact them in the future, or simply with the aim to convert them during their trial. This also applies to magnets created and distributed with similar intentions, including white papers, e-books, and free consultations. 

Magnets, when used ethically, are a great way to obtain a large number of inbound leads. To discover other inbound lead generation tactics, and how they would work for your business, reach out to The Possibilities Lab LTD for a free, no-obligation consultation.

How exactly your pay per lead (or ‘PPL’) contract will work depends on the lead generation agency you’re partnering with, however, excluding the fine print, the service essentially boils down to this: 

Pay per lead is a lead generation agreement or payment plan in which the client pays a lead generator (often a dedicated agency) a pre-determined commission for each ‘lead’ (an individual or company showing explicit interest in the advertised business, product, or service) generated and passed on. At The Possibilities Lab LTD, should you opt for a pay-per-lead service, we’ll work with you to arrange a costing agreement designed to suit your unique needs. 

In general, the pay-per-lead model allows organisations of all sizes to access high-quality leads without the risk of low-quality/cold leads and the commitment of additional fees.

How exactly a lead generation agency works depends entirely on their unique processes! With this being said, their overarching goal remains the same; to source, nurture, and pass on qualified leads to paying businesses. How exactly agencies source these leads varies according to specialities and preferences, with some relying upon outdated cold outreach sourced by public and business records, whilst others develop innovative lead magnets and push the boundaries with automation. 

At The Possibilities Lab LTD, we offer a number of lead generation services – from comprehensive digital marketing packages designed to ensure your business reaches and converts just the right people to unique pay per lead websites designed to pass the very best hot leads straight to your sales department. 

If you’d like to start generating leads without the upfront commitment of designing a new website, you’ll love our pay per lead service. This option allows us to create and manage a fully optimised, industry-focused landing page or website on your behalf, referring all contact details obtained through forms and CTAs straight to your sales office.

A lead generation agency is generally a company committed solely (or with a department dedicated) to sourcing and nurturing leads on the behalf of other brands and businesses. They most typically develop a targeting and development strategy designed to regularly produce qualified leads, which are passed on to clients with the hope of conversion. Clients can pay for these leads in a number of ways including revenue share, pay per lead, commission – or opt to arrange payment on a set contractual basis. 

Investing in a quality lead generation agency can deliver a brilliant ROI – giving access to the means and expertise needed to reach previously unattainable audiences.

Lead generation can be a complex, time-consuming, and frustrating process for businesses big and small – especially when being done in-house or using traditional cold outreach methods. This is where lead generation agencies and companies come into play – taking on the responsibility of sourcing valuable prospects with expertise and ease. 

Put simply, these agencies complete every aspect of the lead generation process on your behalf – submitting their end product (a list of qualified leads) at defined points within the process. Common lead sources for lead generation agencies can include public records, trade references and publications, and social media. 

At The Possibilities Lab LTD, however, we do things differently. Our strong focus on delivering high-quality, inbound leads has led us to develop a unique pay-per-lead service, in which we develop a lead-generation website on your behalf and obtain hot contacts through voluntary sign-ups, bringing highly interested prospects directly to you – maximising your bottom line, and minimising demoralising hang-ups, rejections, and wasted time. We simply create and launch your chosen asset before referring contact form sign-ups, phone calls, and email inquiries straight to your office – giving you the connections you crave without the cost or hassle of launching your own site. 

If you’re in the market for lead generation and want to ensure your campaign performs to the best possible standard, contact The Possibilities Lab LTD today for a free, no-obligation consultation.

The cost of a lead generation campaign is dependent on a number of factors, including (but not limited to) budget, platforms and tools used, and whether or not a lead generation agency such as The Possibilities Lab LTD is involved. In addition to this, many lead generation agencies offer different payment formats, including pay per lead, cost per booking, and revenue share. 

It’s important to consider that though an organic lead generation campaign may seem like a more expensive or lengthier process than simply buying leads, or doing nothing at all, optimised campaigns are designed specifically to deliver the best ROI possible. When correctly implemented by professionals, they have the potential to generate high-quality, qualified leads, bringing in individuals genuinely interested in your business’ service or products, ultimately covering their own cost. 

The Possibilities Lab LTD offers a range of lead-gen-focused digital marketing services at a range of prices, alongside a comprehensive, cost-effective inbound lead generation service on a pay-per-lead basis. Contact our team of friendly experts today to learn more, or for a free consultation.