There’s a lot of discussion surrounding ‘leads’ in the digital marketing world – but what exactly are they? Our experts are here to explain the world of lead gen in simple terms: 

In short, a lead (or prospect) is most often defined as a potential customer with who you (the business) have some kind of contact. The term is most often applied to those who have provided their details or taken a direct course of action, such as requesting a callback, filling out a form on your website, or directly asking for a quote. The term ‘hot lead’ in specific refers to a qualified individual actively willing and able to purchase from your business. 

Here at The Possibilities Lab LTD, we use intelligent digital marketing to generate and convert online leads, devising data-driven strategies and solutions to drive relevant contacts through from site to sales with ease.

Creating and managing a lead generation campaign can be free if you take on the challenge yourself – however, we wouldn’t always recommend doing so. 

There’s a wide range of free online lead generation, tracking, research, and campaign development tools out there including social media platforms’ business-only features, additional software such as MailChimp, and web page optimisation helpers – but be warned that establishing a successful strategy is extremely time-consuming, and will take a while to master. 

To develop a truly effective lead generation strategy whilst ensuring your valuable time is dedicated to your strong suits, we recommend seeking the help of an experienced online lead generation agency such as The Possibilities Lab LTD – Generate Leads Online. Get in touch today to discover how our search marketing specialists can help you get more leads, with an online marketing strategy set to perform beyond your highest expectations.

At The Possibilities Lab LTD, we like to believe that effective online lead generation is key to the success of any business. With this being said, there’s no one ‘set’ way to do so! In fact, there’s a near-infinite number of lead generation strategies, tips, and tricks out there, meaning at least one is bound to suit your business. Our lead generation specialists may recommend a custom mix of ‘soft’ lead generation techniques (working to ensure customer satisfaction and encouraging referral, building a google reviews portfolio to establish a sense of trust between potential clients and business, and regular networking) alongside harder strategies. 

Here at The Possibilities Lab LTD – Generate Leads Online, we offer a diverse range of online marketing, lead generation, and web services, tailored to your business’ unique marketing requirements. Book a free consultation with one of our lead generation specialists to discover how we can help you generate valuable leads online.

Online content now plays a much bigger role in the consumer journey than it did a few years ago – meaning the phrase ‘content is king’ is now truer than ever before! With the internet fast becoming the top source of information for buyers across the globe and the main avenue for marketers looking to advertise their products, content marketing has taken centre stage. But how exactly can you generate leads online with content marketing? 

In general, all forms of content marketing aim to generate leads by providing genuine value to prospective customers – delivering relevant, informative content designed to attract, satisfy, and convert. This content can take hundreds of forms including (but in no way limited to) ‘lead bait’ from free ebooks to downloadable documents, and informative content such as blog posts, podcasts, and videos – pushing browsers through the sales funnel and convincing them (over time) to take desired actions such as signing up for a newsletter or making a purchase.  

Content that succeeds in generating leads often places the needs and desires of its audience above traditional sales methods, opting to build value, trust, and authority over time by providing audiences with the information they seek.

The Possibilities Lab LTD innovative, data-driven approach to content marketing is proven to attract and convert leads for your business – schedule a free consultation to learn more about our unique, award-winning formula for success.

According to Google search results, The Possibilities Lab LTD acronym stands for over 30 different things – but at our agency, there’s only one true meaning to the phrase – Generate Leads Online! ‘Gloing is the top focus here in our office – meaning we’re dedicated to developing holistic, ROI-focused online lead generation and digital marketing strategies for clients from all industries and backgrounds. Whether you’re looking to launch your online business with a bang or attract and convert valuable audiences using your existing website, our digital experts will be happy to create and implement a bespoke strategy on your behalf. Get in touch with us for a free consultation and start the journey towards your digital ‘GLO-up’ today!

It’s entirely possible to get free leads for your business! At The Possibilities Lab LTD, we highly recommend prioritising the digital route and making the most of the best free lead generation tools the internet has to offer – but warn that creating and maintaining a successful online campaign can be time-consuming, and a steep learning curve! If you’re ready to dive into the world of free DIY lead gen we recommend getting started with an SEO audit in order to identify your current strengths and weaknesses in visibility before developing a strategy to suit you using tools such as social media platforms’ business-only features, additional software such as MailChimp, and web page optimisation helpers.

If you don’t have the time to dedicate to generating your own leads for free, we suggest consulting online lead generation specialists such as ourselves and working to develop a bespoke campaign within your budget. With time, you’ll find that your high quality leads really will pay for themselves! Get in touch today to discover how our search marketing specialists can help you generate leads online with a unique strategy set to perform beyond your highest expectations.

A lead – whether online or offline – is generally defined as ‘a potential customer with whom you (the business) have any kind of contact.’ A lead will have most often provided you with their details in one way or another, or even taken a direct course of action, such as requesting a callback, filling out a form on your website, or directly asking for a quote. Lead generation refers to the process of pinpointing and cultivating these potential customers. In an online context, this process might include inbound techniques such as lead magnet creation, optimisation, and content marketing – or outbound options such as automated email outreach. 

An optimised online lead generation strategy is one of the most powerful digital assets a business can have. If you’d like to learn more about how The Possibilities Lab LTD could generate leads online for you, book in for a free, no-obligation consultation call today.

Google is a vast online tool and platform, and offers much more than one option for lead generation! If you’re looking to generate leads online through search, we recommend looking into how effective on and off-page SEO can boost your prospects, the power of an optimised google ads campaign, and even how Google My Business can help get your brand in front of the right eyes at the right time. 

Although it’s possible to launch your own online lead generation campaign, ensuring its success and staying on top of optimisation can be a time-consuming process and a difficult learning curve to master. Here at The Possibilities Lab LTD, we highly recommend booking a consultation with a qualified lead generation agency to discover how a bespoke lead generation campaign could work for your business and budget.