Email marketing is a longstanding digital strategy well-known for its cost-effectiveness. Used by individuals and businesses across the globe to generate leads, drive traffic, and increase conversions, this option is one of the most popular in the world, and for good reason.

At its core, email marketing involves exactly what it says on the tin – sending emails. However, there’s a bit more to a successful campaign than just that. Ultimately, the extent and complexity of your email marketing strategy are up to you, from generic promotions sent to a pre-established mailing list, to the creation of targeted communications featuring content optimised for conversion.

Offering a unique way to establish and build a connection with customers throughout the buying journey, whilst simultaneously offering a platform for promotion, email marketing balances promotion and connection very well.

Whilst email marketing is an umbrella term applied to most promotional activities relating to emails, email automation is a specific technique falling under it. In short, email marketing relies solely on human work and insight to develop and implement effective messaging. Automation, on the other hand, delegates much of this process to highly intelligent algorithms, allowing for the automatic segmentation and targeting of leads, as well as email personalisation. This increases the likelihood of your promotional pieces being opened by and resonating with your audience (increasing the chance of conversion).

Email automation ensures your message gets to the right people, at the right time – reducing your workload and helping build a relationship between customer and brand.

The number of both free and paid email marketing tools available online is growing every day – with some options proving more helpful in creating and maintaining a successful campaign than others. Overall, you should seek software purpose-built to help create, implement, or improve your campaign – generally including mailing list management, format creation resources, and automated segmentation and sending tools. Our specialists personally recommend Mailchimp, and MailerLite for those looking to run campaigns independently. With this being said – all free software comes with some sort of cost. In this case, you’ll need to invest your time rather than your money to ensure your strategy is successful – learning the ins and outs of your chosen platform and email marketing in general, before developing, launching, and maintaining your campaign. 

One of the best ways to save time whilst achieving the best possible ROI is to seek the assistance of an email marketing company – allowing you to focus on what matters whilst your email marketing is managed quickly and effectively. Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with GLO.

Looking for a cost-effective way to generate leads? Email marketing could be the solution you’ve been searching for and automation could help you along the way. This tried-and-tested technique offers a brilliant way to balance building and nurturing a customer-brand relationship and encourage action. In creating a channel of communication between company and customer at every stage of the buyer journey, email marketing offers a personalised and personable way to deliver on-brand messaging to the right people at the right time. 

Moreover, much of the data collected during an email campaign can be tracked, collected, and analysed, helping marketers and business owners optimise email content, subject lines, and even product suggestions to increase the chance of conversion at every opportunity. The benefits don’t end there, as email marketing can also be used as a remarketing tactic, reaching out to customers with abandoned carts, or who have made a previous purchase.

According to Google search results, The Possibilities Lab LTD acronym stands for over 30 different things – but at our agency, there’s only one true meaning to the phrase – The Possibilities Lab LTD! ‘Gloing is the top focus here in our office – meaning we’re dedicated to developing holistic, ROI-focused online lead generation and digital marketing strategies for clients from all industries and backgrounds. Whether you’re looking to launch your online business with a bang or attract and convert valuable audiences using your existing website, our digital experts will be happy to create and implement a bespoke strategy on your behalf. Get in touch with us for a free consultation and start the journey towards your digital ‘The Possibilities Lab LTD’ today!

It’s entirely possible to get free leads for your business! At The Possibilities Lab LTD, we highly recommend prioritising the digital route and making the most of the best free lead generation tools the internet has to offer – but warn that creating and maintaining a successful online campaign can be time-consuming, and a steep learning curve! If you’re ready to dive into the world of free DIY lead gen we recommend getting started with an SEO audit in order to identify your current strengths and weaknesses in visibility before developing a strategy to suit you using tools such as social media platforms’ business-only features, additional software such as MailChimp, and web page optimisation helpers.

If you don’t have the time to dedicate to generating your own leads for free, we suggest consulting online lead generation specialists such as ourselves and working to develop a bespoke campaign within your budget. With time, you’ll find that your high quality leads really will pay for themselves! Get in touch today to discover how our search marketing specialists can help you generate leads online with a unique strategy set to perform beyond your highest expectations.

Google is a vast online tool and platform, and offers much more than one option for lead generation! If you’re looking to generate leads online through search, we recommend looking into how effective on and off-page SEO can boost your prospects, the power of an optimised google ads campaign, and even how Google My Business can help get your brand in front of the right eyes at the right time. 

Although it’s possible to launch your own online lead generation campaign, ensuring its success and staying on top of optimisation can be a time-consuming process and a difficult learning curve to master. Here at The Possibilities Lab LTD, we highly recommend booking a consultation with a qualified lead generation agency to discover how a bespoke lead generation campaign could work for your business and budget.